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Tech Differences

Know the Technical Differences

Difference Between SEO and SMO

SEO vs SMOThe SEO and SMO are the techniques of driving the traffic on a particular site. The SEO uses the search engine while SMO utilises social media for increasing the visitors and visibility of the content. In Search Engine Optimization the rules of the search engine must be followed strictly, in order to enhance the organic search of the content and achieve the proper ranking on the search engine results page. On the other hand, the Social Media Optimization focuses on the publicising the content using the social media to make it more visible.

Content: SEO and SMO

    1. Comparison Chart
    2. Definition
    3. Key Differences
    4. Conclusion

Comparison Chart

Basis for comparisonSEOSMO
BasicDrive the users to the content.Drive content to the target audience.
Type of optimizationOn-site and off-siteOff-site
Optimization with the help ofSharing relevant information.Visually appealing website and relevant information.
PlatformsGoogle, Bing, Yahoo, etc.Facebook, Twitter, LinkedIn, Instagram, Snaphchat, etc.
Basic elementsSite's code and proper use of keywords.Presentation and description of the product must be appealing.
AnalysisThe impact of any change on the site ranking is analysed.On the type of content which can gain attention.
Marketing toSearch engineTargeted audiences
Repetition of the messagesResult in the penalisation of the site.Reward is given for repeating the messages across various platforms.

Definition of SEO

SEO (Search Engine Optimization) is an organic technique for improving the website’s rankings on the search engine. Ultimately, it is a technique for increasing the number of visitors on a website with the help of search engine rules. Let’s understand it with an example, When we search for an unknown topic on the internet, we usually check the first page of the search engine results pages. Moreover, a user can evaluate at most five pages of SERPs (Search Engine Results Pages). Hence, this is extremely important for a content to get in the top lists of the search engine. For achieving a good position in the search engine results, SEO is used. There are a set of rules which user abide by to optimise their website according to the search engine. The structure and appearance of the website must be effective as it also affects the SEO.

In some cases, people also use SEO to optimise their company site and information related to the company, so that it could be easily found. It provides a simple and effective way to introduce and market a company in a competitive business environment by using a web page. The foundation of the search engine optimisation is the suitable keywords that are used for the website and can be used to search with search engines. These keywords are also helpful in gaining the traffic by seeking the attention of the target users.

SEO step-wise process :

A well-defined process of search engine optimisation is illustrated in the below given Diagram.

SEO process

Definition of SMO

SMO (Social Media Optimization) is a technique of promoting, disseminating and making the content visible and readily available across third-party communities and networks by using the social media in order to increase the profitability. The main advantage of social media optimisation is that it enhances the communication strategy. In this optimisation technique, the metadata that is organised by the keywords, tags and categories to sort the user-generated content is posted on the social networks. This generates an online content index through which the users can discover it.

The SMO is classified in two ways. The first category involves the inclusion of the social media features to the content. For example, RSS feed, social news, user ratings, polling tool, key sharing, and so on. While in the second type, the social media activity is promoted along with the content itself, discussion and status update on social networking and commenting on the blogs, etcetera.

Rules of Social Media Optimization :

  • Generate sharable content.
  • Simplify sharing.
  • Reward engagement.
  • Actively share content.
  • Boost the site’s linkability.
  • Encourage the mashup.

Key Differences Between SEO and SMO

  1. SEO impels the users to the content through rising the position of the site’s content in the related search query in the SERPS. On the contrary, the SMO take the content to the target user by using social features.
  2. SEO is the on-site and off-site optimisation while SMO is the off-site optimisation strategy.
  3. The fundamental elements of the SEO are the HTML code, keywords, design of the site because the ranking of the site is based on the coding. As against, in SMO the site’s look and content description must grab people’s attention.
  4. Search engines such as Google, Bing, Yahoo are used for SEO. Conversely, SMO utilises social networking platforms such as LinkedIn, Facebook, Twitter, Instagram, etc.
  5. In SEO, the search engine can penalise a site if the keywords in the content are excessively used. In contrast, SMO does not prohibit the repetition of the focus message.

Conclusion

The SEO and SMO work for the similar purpose, to generate and drive the traffic to the site in order to improve credibility, building the brand and increasing the profitability; however, the processes are distinct. The Search Engine Optimization uses search engine rules to impel the traffic to the particular site such as the design and code of the site must be appropriate, keywords must be appropriately used, and so on. On the other hand, the Social Media Optimization uses social networking to direct the content to the influential audience.

Related Differences:

  1. Difference Between Linear Search and Binary Search
  2. Difference Between Informed and Uninformed Search
  3. Difference Between Web page and Website
  4. Difference Between WordPress.com and WordPress.org
  5. Difference Between SEO and SEM

Comments

  1. udit khanna says

    September 4, 2018 at 10:40 am

    Great Article,
    Thank you for sharing a such a great article about SEO and SMO and it’s differences and today I learned that SEO is the on-site optimization while SMO is the off-site optimization strategy.
    SEO is organic etc

    Reply
  2. Ayesha says

    October 24, 2018 at 9:10 am

    SMO and SEO both are different and both are equally important. nicely done.

    Reply
  3. Vikas says

    April 6, 2021 at 5:21 am

    A really nice blog, I really got to understand the difference between SEO & SMO.

    Reply
  4. Shubha says

    April 29, 2021 at 10:05 am

    Good stuff. SEO and SMO are different processes but they are working for the same goal.
    Thanks for sharing.

    Reply
  5. Robin Rai says

    June 25, 2021 at 12:11 pm

    Such a wonderful blog on the difference between SEO and SMO, very informative and helpful

    Reply
  6. salman says

    July 3, 2021 at 3:54 pm

    Thanks for sharing this content with us, I find this really helpful

    Reply
  7. Scott Lee says

    October 8, 2022 at 10:57 am

    Hey,

    I hope you’re doing well.
    I just grasped upon your website and found it has a huge potential to create responsiveness in the Digital Audience.

    Reply
  8. Mindmade Technologies says

    June 26, 2023 at 8:15 am

    Well Explained! Thanks for sharing this content with us. keep posting.

    Reply

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